How we Started

Apple Inc. is an American multinational technology company headquartered in Cupertino, California. The company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne to develop and sell personal computers.

Since then, Apple has expanded its product line to include consumer electronics, software, and online services. Apple is the world’s biggest company by market capitalization and the largest technology company by revenue.

As of 2023, Apple has 527 retail stores worldwide and employs over 161,000 people. Some of Apple’s most popular products include the iPhone, iPad, Mac, AirPods, and Apple Watch.

The newest iPhone, the iPhone 15

Improved camera

The iPhone 15 features a 48-megapixel camera that delivers much sharper, more vivid, and less noisy photos, especially in poorer lighting conditions. It also has a vastly improved Portrait mode that’s particularly impressive in low light, continuous zoom of video for cinematic framing, and Smart HDR 4 to make your selfies really stunning.

A16 Bionic processor

The iPhone 15 is powered by the A16 Bionic processor, which is a six-core CPU with 2 high-performance cores and 4 high-efficiency ones. It delivers 50% more memory bandwidth than the A15, which should mean smoother performance in graphically intensive games and apps, and an improved image signal processor to deliver the benefits of the new, more powerful camera sensor.

Redesigned screen

The iPhone 15 features a redesigned screen with a new “Dynamic Island” cutout, which is much better for photography and has better stamina.

Testimonials

“I’m blown away by the iPhone 15’s camera quality. The 48MP camera and new portrait processing capabilities have taken my photography to the next level!”

-Brad Pitt

“The iPhone 15’s Dynamic Island screen technology is a game-changer. It’s versatile and paired with new materials, lovely contoured edges, and a powerful A16 Bionic CPU. I’m loving the new USB-C port too!”

-Angelina Jolie

“I’m impressed with the iPhone 15’s design. The color-infused back glass is brushed and feels great in my hand. The new contoured edges make it more ergonomic too.”

-Michael Jordan

“The iPhone 15 is the most affordable new iPhone that doesn’t feel miles away from the flagship. I’m happy that Apple finally waved goodbye to the notch in favor of the Dynamic Island on all phones in its new lineup.”

-Kaley Cuoco

“I’m loving my iPhone 15 Plus. The battery life is amazing, and the bigger screen is perfect for streaming videos and playing games. I’m glad I chose the Plus over the Pro!”

-Keanu Reeves

Which iPhone is right for you?

New

iPhone15 Pro

The ultimate iPhone.

From $999

New

iPhone15

A total powerhouse.

From $799

New

iPhone14

As amazing as ever.

From $699

New

iPhoneSE

Serious power. Serious value.

From $429